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The client
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Services
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About this project
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Wireframing the user flow
The team undertook a significant discovery process to determine how users were interacting with Simplot’s digital points. This required a high level of immersion with Simplot as it was important that all business units were involved. The extensive offering of the brand meant that there were department heads across all food categories, and oftentimes there were sub-categories within that area that all needed to be consulted to form a clear picture of the business operation.
Simplot’s existing data related to marketing campaigns, packaging and other product sales, but there was no qualitative data on how Simplot’s brand interacted online. The wireframe work was extensive and guided the development and prototype of key user flow.
Strategy
The team undertook a significant discovery process to determine how users were interacting with Simplot’s digital points. This required a high level of immersion with Simplot as it was important that all business units were involved. The extensive offering of the brand meant that there were department heads across all food categories, and oftentimes there were sub-categories within that area that all needed to be consulted to form a clear picture of the business operation.
Simplot’s existing data related to marketing campaigns, packaging and other product sales, but there was no qualitative data on how Simplot’s brand interacted online. The wireframe work was extensive and guided the development and prototype of key user flow.
Multiple Brand Design System
A Multiple Brand Design System allowed Luminary to design a single brand website and then duplicate and customise it to the style of each brand. A centralised system saved design hours and upheld style guidelines. This approach provided a consistent and scalable design system management, with Simplots brand websites adhering to the same structure. This approach means that changes can be made in one place and propagated throughout the design system.
